June 2, 2023
Good Morning, Y'all!
It is really nice to have so many of you refer your friends to Folkcraft for their books, strings, and dulcimers. It means a lot to me that you think highly enough of us to suggest Folkcraft to your dulcimer-playing compatriots.
With Dulcimer Players News magazine closing down next year, and in-person dulcimer festivals becoming less common, our absolute best way to reach dulcimer players is via referrals.
Just this morning (as I'm writing this) a young fellow - barely older than me, so that definitely makes him "young" - drove five hours to our shop to pick out a new instrument. He plays already, but like so many beginners, has a modest quality (import, in this case) dulcimer. He saw some of the other players in the group he's a part of back home - who have some really nice dulcimers - and decided he wanted to make the leap to a better instrument. Several of the people in his club recommended Folkcraft as a good choice, so he spent some time in the shop this morning choosing his next dulcimer.
He ended up with a nice FolkRoots H Series dulcimer, with a VSL perfect for his hands. I made a new friend and hopefully, he'll be the next person to tell his friends to check out Folkcraft Instruments.
This is a boxful of 50 fretboards for Folkcraft cardboard dulcimer kits.
So this segment of today's newsletter is a resounding THANK YOU to all of you that have kept Folkcraft/FolkRoots in business since 1968. Thank you for telling newer players about your experience with our company, your satisfaction with our instruments, and about all the books/strings/straps/instruction that we provide for the dulcimer community.
I surely do appreciate you all!
Richard Ash, luther-who-is-highly-appreciative-of-all-your-referrals